Examples

Campaign UTM examples

Practical naming patterns for common channels. Paste your landing URL into the UTM builder, fill these fields, and copy.

Google Ads / CPC

Paid search click to a landing page

  • utm_source=google
  • utm_medium=cpc
  • utm_campaign=brand_exact
  • utm_term=utm_builder

Facebook / Instagram paid

Paid social creative test

  • utm_source=facebook
  • utm_medium=paid_social
  • utm_campaign=spring_sale
  • utm_content=video_ad_1

Email newsletter

Weekly digest CTA

  • utm_source=newsletter
  • utm_medium=email
  • utm_campaign=weekly_digest
  • utm_content=header_cta

Organic social post

Organic LinkedIn share (not paid)

  • utm_source=linkedin
  • utm_medium=organic_social
  • utm_campaign=product_launch

Build your link

Open the free UTM Link Builder on Tagtrails. URLs stay in your browser — we don’t upload destinations.

New to the parameters? Read utm_source vs utm_medium vs utm_campaign.